What I have learnt about music videos.

There are 3 main types of a music video and these are narrative, performance and abstract.

• Narrative can be used with nearly any genre. It is basically a song which tells a story at the same time and it is usually figurative.
• Performance is usually used in pop and rock genres. This is basically where they perform to the song, this could be the artist singing the lyrics.
• Abstract tends to be very detached from the video. It usually has unconnected images which go in time with the song and it suits most styles of music.

I have learnt about the 6 different types of conventions we would expect in a music video.

1. Video and genre- This is where the genre will dictate the content and the look of the video. For example, Rock, we would expect, dark lighting, stage, dark clothes, etc..
2. Lyrics and visuals- This is where there is a relationship between the lyrics and what we see match each other. This can be shown through 
3. Music and Visuals- This is the relationship between the video and the music. For example, instruments, this is the illustrative.
4. The record label and artist- The record label demands a level of intimacy between the audience and the artist through the use of close ups etc... Furthermore, the artist will develop a style, or motif- which will be repeated in their other music videos.
5. Voyeurism- This is where the artist looks into the camera, for example, at the audience. Also the female body is treated in a particularly voyeuristic manner.
6. Intertextuality- This is the reference to other media forms, figures and texts.